MÂ·AÂ·C and Rodarte apologize to the victims and their families in Juarez, the people of Mexico, the Mexican Government and concerned global citizens
MEXICO CITY, MÃ©xico, July 29, 2010 â€“ In response to public concern over the limited edition MÂ·AÂ·C Rodarte makeup collection, set to launch in fall 2010, MÂ·AÂ·C will donate all of its global profits from this collection to a newly created initiative to raise awareness and provide on-the-ground support to the women and girls in Juarez. MÂ·AÂ·C and Rodarte are deeply sorry that this makeup collection was so offensive to the people of Mexico and concerned global citizens.
This announcement follows a meeting last evening in Mexico City with MÂ·AÂ·C executives and Mexican government officials, including CONAVIM (ComisiÃ³n Nacional Para Prevenir y Erradicar la Violencia Contra las Mujeres/National Commission to Prevent and Eradicate Violence Against Women.)
During the meeting, held at the Mexican Ministry of Foreign Affairs, this collective group committed to working together on the overall direction of the new initiative to help the women and girls of Juarez and to raise global awareness of their plight. MÂ·AÂ·C executives reiterated their deep regret and reinforced that it was never MÂ·AÂ·Câ€™s or Rodarteâ€™s intent to minimize the suffering of the women and girls of Ciudad Juarez.
In the coming weeks, MÂ·AÂ·C and Rodarte will be consulting with members of CONAVIMÂ´s advisory board, as well as other local and global experts, to develop a comprehensive framework that provides grants to local and international organizations with a track record of improving the lives of the women and girls in Juarez.
â€œWe are deeply sorry and apologize to everyone we offended, especially the victims, the women and girls of Juarez and their families. We have heard the response of concerned global citizens loud and clear and are doing our very best to right our wrong. The essence of MÂ·AÂ·C is to give back and care for the community and our initial handling of this makeup collection was not reflective of MÂ·AÂ·Câ€™s values. MÂ·AÂ·C and Rodarte are committed to using these learnings to raise awareness on this important issue and to leverage our unique platform to help the women and girls of Juarez,â€ said MÂ·AÂ·C President John Demsey.
â€œRodarte is committed to using creativity for positive social change. As designers, we strongly feel it is our responsibility to use ideas and actions for the good of our global community and are truly sorry for the offense we have caused. We are raising our voices in support of the strong women and girls of Juarez and joining others who are working internationally to improve their lives,â€ said Kate and Laura Mulleavy, designers of Rodarte.
Last week, MÂ·AÂ·C and Rodarte announced they would also be renaming the products and redesigning the marketing materials associated with the collection.
MÂ·AÂ·C has a longstanding tradition of service in Mexico, supporting important social causes in the country such as HIV prevention and treatment. Since 2002, the MÂ·AÂ·C AIDS Fund has donated hundreds of thousands of dollars to local entities, including FundaciÃ³n Eudes, La Casa de la Sal, A.C., Ser Humano, A.C., MesÃ³n de la Misericordia Divina A.C., Pirana Studio, and FundaciÃ³n Unidos por un MÃ©xico Vivo.
MÂ·AÂ·C has had operations in Mexico since 1999. The brand currently employs more than 150 local professionals.